IAB Europe Transparency and Consent Framework (TCF)

1 Overview

SmartBid.ai participates in the IAB Europe Transparency and Consent Framework (TCF) and processes personal data in accordance with applicable GDPR requirements and the TCF Policies.

SmartBid.ai operates advertising technology infrastructure and supply-side optimization services that may process certain identifiers and bidstream-related information in connection with digital advertising transactions.

2 Data We May Process

Depending on the applicable legal basis and user consent signals, SmartBid.ai may process:

• Device identifiers
• IP addresses
• Non-precise location data
• Browsing and interaction data
• Consent and privacy preference signals

3 Purposes of Processing

SmartBid.ai processes such information for purposes including:

• Storing and/or accessing information on a device
• Selecting and measuring advertising
• Fraud prevention and security
• Analytics and statistical reporting
• Service development and optimization
• Communicating and respecting privacy choices

4 Legal Bases

Where applicable under the TCF framework, SmartBid.ai relies on consent and/or legitimate interest as legal bases for processing personal data.

5 Compliance & Data Protection

SmartBid.ai maintains internal compliance, operational review, and data protection procedures designed to support lawful processing, transparency, security, and user privacy rights in accordance with applicable data protection laws.

For additional information regarding SmartBid.ai's privacy and data processing practices, please refer to our Privacy Policy.

6 Contact & Privacy Inquiries

For privacy inquiries or data protection requests, please contact us directly.