At SmartBid.ai, we’re all about getting to know our advertisers inside out. Using cutting-edge Behavioral Analysis, we dig deep into past bid requests and responses to spot spending trends. We look at everything from bid frequency and amounts to response rates and even factors like Schain Characteristics, Contextual Signals, and Ad Placement Info. By understanding each buyer’s quirks and preferences, we make sure we serve up ads that hit the mark every time.